Christine Collenette

Christine Schultz Collenette is a dynamic marketing consultant who brings brands to life. She believes in creating a "third place", away from home and work, where people can gather and celebrate the little and big things in life. She spearheads marketing placemaking strategies and  integrated campaigns that blend influencer relations, experiential events and social media engagement, effectively bridging B2B and B2C audiences. Additionally, she delivers expert publicity and marketing services for authors and creatives, amplifying their literary and artistic reach and impact.

Previously, Christine worked as the Chief Marketing Officer at Colliers International where she led the roll-out of the firm’s new global real estate brand in 68 countries. She was responsible for the global proactive media and marketing strategy in support of the firm's community outreach and corporate giving campaigns as the director of Colliers USA Foundation. During her time at Cushman & Wakefield, Christine was instrumental in launching and directing a new retail consulting practice, merging the science of shopping and location to help clients increase point-of-sale profitability. She worked with stakeholders in repositioning the World Trade Center brand post 9/11 on behalf of the NY Port Authority. She created and delivered a series of innovative new lifestyle brand marketing strategies targeting users, owners, developers and government entities. 

Christine founded Surpassem and is based in Bellevue, WA. She is on the board of The Garage - A Teen Cafe. She is a veteran of the United States Air Force and served in Operation Desert Shield/Desert Storm, earning several achievement medals. Christine served on the boards of the Veterans Accession House and the Larkspur Chamber of Commerce. She earned her MBA in management from Golden Gate University and her bachelor’s degree from California State University, Sacramento. Christine is a member of the Bellevue Chamber of Commerce, the Eastside Business Alliance, and the Sammamish Chamber of Commerce.