Christine Schultz Collenette is a marketing consultant who brings brands to life by creating marketing master plans and place-making strategies for real estate projects. She leads integrated marketing campaigns that encompass influencer relations, experiential events, social media engagement and digital marketing in both the business-to-business and business-to-consumer communities.
Previously, Christine worked as the Chief Marketing Officer at Colliers International where she led the roll-out of the firm’s new global real estate brand in 67 countries. In June 2015, she was responsible for the global proactive media and marketing strategy in support of the firm's community outreach and corporate giving campaigns as the director of Colliers USA Foundation. During her time at Cushman & Wakefield, Christine was instrumental in launching and directing a new retail consulting practice, merging the science of shopping and location to help clients increase point-of-sale profitability. She worked with stakeholders in repositioning the World Trade Center brand post 9/11 on behalf of the NY Port Authority. She created and delivered a series of innovative new lifestyle brand marketing strategies targeting users, owners, developers and government entities.
Christine founded Surpassem and is based in San Francisco. She is on the board of the Larkspur Chamber of Commerce. She is a veteran of the United States Air Force and served in Operation Desert Shield/Desert Storm, earning several achievement medals. She served on the board of Veterans Accession House. She earned her MBA in management from Golden Gate University and her bachelor’s degree from California State University, Sacramento. Christine is a member of the International Association of Shopping Centers (ICSC) and Commercial Real Estate Women (CREW).
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